Ok I am a little biased here, as this site is actually a mobile comparison site as well as a blog.
However… this site, and many other comparison sites list tens of thousands of deals from a multitude of providers, covering all of the major networks.
Using one of these sites you can find pretty well any handset you want, on any tariff, all from the comfort of… wherever you have access to the internet.
Even if you do not buy via a comparison site, they can give you a great indication as to what you should expect to get for your money, which you can use to beat down competitors prices!
One word of caution though, do not take prices from a comparison site into your local high street store and expect them to match the deal (though some may just do that). Retailers are generally not too keen on that sort of thing.
The term for this is “channel conflict”, where one sales “channel” interferes with another. In this instance, a high street retailers online division may cause problems regards peoples expectation on the high street.
You have to bear in mind that the high street retailers have more overheads to cover. The cost of premises, sales staff etc. With online sales they do not incur as many of these costs, and so are able to sell online at a rate which is below the high street price.
For this reason, companies that advertise “online prices in store” are rarely as they seem. In fact, it is more often the case that they have the “in store price online” meaning their websites are actually more expensive than the genuine E-tailers.
So, in essence, there are two reasons to use a comparison site:
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